iOS vs Android Statistics in 2026: Revenue & Trends

Android vs iOS: The Ultimate Comparison

• Global Market Shares: Android dominates the global mobile OS market, accounting for 70.8–72% of the market, while iOS is at 28–29.2%. Android is more reasonably priced and is particularly popular in Asia and Africa.
• Revenue Comparison: The App Store earns $85.1 billion (67% of global app sales), higher than Google Play’s $47.9 billion, mainly due to iOS users’ increased spending.
• User Base: With 3.9–4.5 billion active users globally as opposed to iOS's 1.46–1.8 billion, Android's open-source attraction is evident.
• Key Metrics Shaping Popularity: Android's affordable variety drives global adoption, whereas iOS's ecosystem and brand loyalty dominate premium economies such as the United States (59.21% iPhone market share).

iOS vs Android: Market Share Showdown

In 2025, a huge tug-of-war was noticed between the giants, Android vs. iOS, which was revealed via statistics. And according to the records, Android wins by dominating a massive worldwide reach, while iOS stays strong in wealthier regions.

From Android vs iOS market share in the US to regional variances across continents, the data demonstrates how culture, spending power, and consumer preference define today’s smartphone landscape. Whether you are curious about what's more popular in the global market and how these platforms are driving their dominance in the global market, this section breaks it all for you with an eye-opening insight.

Tracking Market Dominance

With a noticeable share of 70.8–72% in the global market, Android is leading in the 2026 market, while on the other hand, iOS holds a solid 28–29.2%. Which was highly affected by Android's open-source architecture and started weakening iOS's early dominance in 2009.

By offering affordability and a large range of devices, Android is dominating the cost-sensitive regions that are mainly considered as Asia and Africa. Meanwhile, by relying on the quality and a top-tier security model, Apple’s smaller yet powerful iPhone market share thrives, built around expensive gadgets and a closely linked ecosystem.

Bonus Point: Android has overpowered the digital market since 2012 and has never slowed down for a second. Here are some of the evidence that might shock you

Historical Trends

Open-source flexibility has given new meaning to Android in the digital market, increasing its share from 4% in 2009 to 75.47% in 2019. Whereas iOS began at 14% in 2009, and most of the users are from the wealthy market, it will remain at 25–29%.

Apple’s Strategy

High-end hardware, flawless software (iOS 26), and brand prestige maintain iPhone vs Android competitive despite lower volume

Source: StatCounter

Why These Numbers Matter To You in 2026?

Platform-specific UX drives performance

These devices are not suitable for a one-size-fits-all module, as seen by the growing share of Android in the global market. Focusing on user experiences through device behavior results in more effective engagement and improved conversion rates, which may be achieved by targeting adverts and features, as well as prioritizing functionality.

Mobile-first experience design is no longer optional

Since the continued growth underscores the need for fast loading and optimized content, both of these platforms, Android and iOS, have focused on it perfectly.

Global Showdown: Android vs iOS Market Share by Region

Market shares for Android and iOS vary by region. Additionally, in price-sensitive areas like Asia and Africa, Android’s diverse devices receive the most attention.

In contrast, iOS is the dominant platform in wealthier nations such as North America, Japan, and others.

When we are discussing the major regions, including the US share for both iOS and Android, it wouldn’t be a bad thing

As market adoption has gone too far, the question that keeps hitting at the back of the head is related to shaping the market and product decisions: Whether iOS or Android, what is leading the digital market in the US?

With the evolution of time, technologies are taking a big shift in user base, tablet ownership, and connections like eSIM that are offering new insights and techniques for letting people interact with mobile devices.

How are our current technical adoption patterns, platform usage trends, and more reshaping mobile engagement among the users? Let's find out

In 2024, smartphone adoption has covered 90% of the US, and within this highly connected group of users, the iOS vs Android split tilts in Apple’s favor, with 57.97% of the market for iOS while Android holds 41.77%. And since then, iOS has ruled the digital market in the US. This momentum helped push North America to the forefront of the global eSIM revolution. Ever since Apple introduced eSIM-only iPhones in the U.S. in 2022, adoption has skyrocketed so quickly that half of all smartphone connections in the region are expected to run on eSIM by the end of 2025.

Some other regional splits affected the Apple vs. Android market share; some of the numbers are listed below for your clear understanding

1. Western Europe: Since Western Europe is not much of an established state, Android leads with 68%

2. Asia: Android dominates at 80–95%, with India at 95.16%, with users jumping onto affordable brands like Xiaomi and Oppo.

3. Africa: Android shares a low-cost device availability in the market; therefore, it leads by 85%, whereas iOS is at 13%

Why Does Android Dominate in Asia and Africa?

Because of the open-source ecosystem of Android, it allows brands like Xiaomi, Oppo and others to release phones at a low cost, such as $250. Android is a perfect fit for markets where consumers are on a tight budget.

US Mobile OS Market Share

Looking at these numbers, a bigger question arises in the back of the head: why do so many U.S. states prefer iOS over Android?

As compared to other regions and states, New York and California in the US have higher incomes and populations, though Apple focuses on premium branding in the most populous places. Moreover, those stated in the US have more ongoing trends and evolved technologies that Apple’s marketing mainly focuses on.

Moreover, In the U.S., iPhones dominate with 113–155 million users, capturing 59.21% of the smartphone market, while Android trails with around 100 million users at 40.41%. The market of iOS is fueled by younger generations, which have grabbed their attention with its top-notch camera and social apps like iMessage, while Android remains strong in rural areas. As we can see here in the table.

Source: Statista

Since we are discussing the major regions, Japan is considered to be one of them and the most populated among the iOS devices. Why so? Well, depending on the tech-savvy cultures, the income aligns with Apple designs and premium branding. Therefore, iOS shares 68.86%, which reflects carrier deals and the love of Japanese people for iPhones.

Android vs iPhone Users Worldwide (Currently)

While considering its open-source freedom, Android powers a massive 3.9–4.5 billion active users, leaving iOS behind. iOS, meanwhile, is growing steadily at around 7% each year by holding on to its premium markets like the U.S. and Japan, where Apple’s seamless ecosystem keeps high-end users loyal.

According to the tech's point of view, these changes in the number of Android vs. iOS stats aren’t just numbers, but they’re a roadmap for choosing a concentrated audience of higher-spending users.

User Base by Device Type

The debate between Android and iPhone does not end on the smartphones, but it extends into tablets and wearable devices as well. In the tablet arena, iOS holds a slight edge with 52% of the market, while Android follows closely at 47% with its wide range of affordable options.

Device Type Market Share

User Demographics: Age, Gender, Income

Here are a few points that guide marketers to target audiences according to demographics. When the question pops up, who chooses iPhones over Androids?

1. Due to its sleek design, 31% of women usually focus on carrying an iPhone rather than an Android.

2. iOS mainly dominates wealthy areas like New York, Japan, and others, whereas Android thrives in rural areas.

3. According to the age criteria, iPhone leads among those aged 18-34 years old, who are usually driven by social media sway

Demographic Splits

User Loyalty and Switching Trends

Just 12% of iOS users test Android, and the majority return because of features like iMessage and Handoff, but Android's customization possibilities keep customers engaged and motivated to try something new each day. Moreover, emotional ties come into play when Android enthusiasts adore the flexibility to customize and alter their gadgets, while many iPhone users identify with Apple's elegance and simple aesthetic. The power of each ecosystem makes switching between Android and iOS, that could be extremely difficult, but in the end, it usually comes down to pricing or features.

Loyalty and Switching Trends

Android Vs iOS Device Price Range

Device Variety and Price Range

In the current year, both platforms cater differently by serving different vibes. According to reports, we can see the vast device range of Android, which costs from $100 for budget phones to $2000 for foldables. But on the other hand, iPhones stick to the premium category and have no coming back.

These price ranges affect every individual, from the shopkeeper to the developer of the certain platform device that is optimized for diverse hardware.

Android

Spans budget ($100–$300, e.g., Xiaomi Redmi A4), mid-range ($300–$600, e.g., Samsung Galaxy A55), and flagship ($600–$2000, e.g., Galaxy Z Fold 7).

While appealing to tech enthusiasts, innovative designs such as foldable screens in various ranges of Android devices are pushing boundaries.

Top-Selling Android Smartphones

iPhones

With consistent designs that include notched displays and titanium frames, iPhones are focusing on targeting the premium, wealthy community and set the price range of $799–$1599.

Top-Selling iPhones

Market Segmentation

Android dominates budget (85%) and mid-range (70%), iOS leads premium (57%) and ultra-premium (78%).

Ultra-premium appeals to status-seekers, premium flourishes in the US, and budget works well in emerging nations. Businesses use these divides to target different segments.

iPhone vs Android Smartphone Sales Worldwide

According to the reports, it is noticed that the Android sales market has risen up quarterly worldwide as compared to the iPhone, which has reached just 37%.

Key Sales Trends:

• iPhone’s Premium Dominance: Apple's iPhones earn 45% value share, despite 19% shipping share, powered by high ASPs ($850 or more).
• Android’s Volume Power: Android's 56% sales share comes from mass-market handsets ($100-$400), with Xiaomi and Vivo driving growth.
• Emerging Tech Impact: 5G and GenAI capabilities boost Android sales in China and India, while Apple Intelligence promotes upgrades in the United States.

Sales in Select Countries

In 2026, the market sales of Android vs iPhone according to the country will be shaped by local preferences and economic factors. For example, in China, 41 million iPhones were sold in 2023, but Android dominates with 60% of the Android vs. iOS market share. Similarly, in the U.S., 25 million iPhones moved in the same quarter by giving iOS a strong 59% hold, while India’s festive season boosts Android to an overwhelming 95% share.

Smartphone Sales in Select Countries

Source: Canalys, IDC

App Ecosystem & App Revenue

App Revenue Data: iOS vs Android

In 2024, the global app revenue reached $150.1 billion, with iOS capturing 68% and Android taking 32%. iOS users spend an average of $10.4 per month on apps driven by wealthier audiences in markets like the U.S. and Japan.

And according to today’s market, it is projected that the App Store is at $161 billion and Google Play at $72 billion. These statistics provide key insights for developers, which highlight iOS as the go-to platform for premium apps and Android as ideal for ad-driven models.

In-App Purchases and Subscriptions

Finding a new way to boost the revenue of your app, whether on any of the platforms, iOS or Android? Take notes on the in-app purchases and subscriptions that are known to be major revenue drivers with leading non-gaming apps, such as TikTok, for example, which earns $208 million on iOS, while on Android, services like Google One shine, generating $33 million.

Top-Grossing Apps by Revenue

App Development Considerations

At the time of development, the critical choices that developers have to make are between iOS and Android. Since every platform has its guidelines and compliances, iOS drives up development costs—$30K–$50K for a basic app due to rigorous testing. But the reward is a polished product with a higher ROI, earning $12.77 per app compared to Android’s $6.19. In contrast, Android, with its vast device and OS fragmentation, charges less upfront, which could be around $20K–$40K, but requires extensive testing to ensure compatibility across thousands of devices.

Development Costs and Tools

Source:Business of Apps

Let's move on with the last but not least for this article, which goes by the ongoing market trends for the platform development and latest incorporation with the evolved technologies and tools.

Android vs iOS: Global Trends

1. AI Integration

Siri, the neural network in iOS 18, competes with Google Assistant, which is powered by Gemini on Android. Both improve photos and personalization, but Android's open AI environment entices android app developers.

2. 5G Adoption

The demand for 5G phones (45% of 5.3B devices) is driven by South Korea's 432.5 Mbps 5G speeds. While iOS dominates in North America, Android's inexpensive 5G choices are popular in Asia.

3. HarmonyOS

In China, Huawei's HarmonyOS is at 19%, competing with iOS (23%) and Android (56%). Although US sanctions restrict its reach, its IoT integration aims for worldwide expansion.

Lastly, in an Android-dominant world and with iOS leading in revenue, look for a source to be more specific about your needs and requirements. This is where our experts at Appingine step in, ensuring that you don’t have to make a choice blindly or without knowing about the market trend. We help you make the most out of the platform that targets a wider audience and help you gain maximum revenue. Whether it's about creating high-performance iOS apps for premium, high-spending users or developing scalable Android apps built for mass adoption across diverse devices. Appingine has got your back.

Frequently Asked Questions