Typically, a person will decide to download an 𝗔𝗽𝗽𝘀 𝗙𝗮𝗶𝗹 in only a few seconds. At the same time, the massive volume of apps available intensifies competition for user attention. As of August 2019, a combined total of 4.42 million apps were available between the Google Play Store and Apple’s App Store. So, in today’s saturated market, what does it take to develop a successful mobile app, 𝗔𝗽𝗽𝘀 𝗙𝗮𝗶𝗹?
Any kind of application your launch in 2019 is a launched business — just like a rocket, it is either gonna fly to the moon or stay on Earth forever. Here in Appingine, we decided to help you with the best ideas on how to avoid your app failing on AppStore or Google Play.
Let’s look at the reasons why mobile apps don’t survive for long.
Wrong Platform selection: The choice between the two most popular mobile app platforms, iOS, and Android, depends on your target audience, as well as the features you want your app to have.
Poorly researched market & audience: Let’s analyze how the audience in a certain region might impact your choice of app platform. Maybe your target audience is U.S. users. You might want to choose an Android app, then: 53.3% of U.S. smartphone users have an Android device, while 44.9% have an Apple device.
The User Experience Doesn’t Work Well: Good user experience (UX) is one of the major parts of a mobile app’s success. The UX designer should make your app intuitive and easy to use.
You can analyze the success of UX by looking at the following elements.
App performance issues (slow or lagging)
Long load times
Long registration processes
Features that are difficult to access
Improper testing :
According to a study by Blancco, 58% of iOS apps that crash do so because they were not tested properly.
Creating a bug-free app is difficult, but it’s the responsibility of the developers to test the app before finally launching it.
Before testing, develop a comprehensive test plan.
Here are some types of testing you’ll want to perform:
There are app-tehttp://appium.io/sting tools you can use, too, such as Appium, Frank iOS, and MonkeyTalk.
During testing, document results so that you know your app’s weak points. Note the results of each test you perform.
Not Enough Ratings and Reviews :
𝗔𝗽𝗽𝘀 𝗙𝗮𝗶𝗹 are developed for potential end-users. If you’re not listening to users’ ratings and feedback, you can’t expect your app to succeed.
Users have many apps to choose from in the app store, so don’t make a bad impression. Ninety-two percent (92%) of consumers read online reviews, so creating an app that receives positive reviews is essential.
The App Doesn’t Follow Guidelines :
Make sure you abide by the rules of the app store you’re using when releasing your app.
Your app can lose value in the app store if you don’t follow Apple’s guidelines for iOS developers or Google’s launch checklist for Android developers before publishing.
Conclusion: The performance of an app depends on many factors that can range from competition to marketing budgets to sheer luck. But beyond these factors, poor research and poor process execution are common reasons why mobile apps fail when launched. Focusing efforts on market and audience research, following platform-specific best practices, and thorough quality assurance testing can be the difference between failure and success. We believe that Appingine’s kickoff process is seasoned enough that we can confidently lead our clients through the best, most practical steps to an actionable solution.